Background

Tower 28, a beauty brand focused on clean and non-toxic makeup, was looking for a way to engage their target audience and drive more sales. They knew that user-generated content (UGC) was a powerful tool for building trust and driving conversions, but they struggled to find a solution that would allow them to easily source high-quality video content and embed it on their website.

The Challenge: Finding a Solution to Showcase the Efficacy of Their Products

Tower 28 faced several challenges when it came to using UGC to drive conversions. First and foremost, they needed a solution that would allow them to showcase the pigment, shades, and efficacy of their products in a way that was both authentic and engaging. Tower 28's target audience was looking for clean and non-toxic makeup that actually worked, so they needed to show that their products could deliver results.

In addition, Tower 28 wanted to find a solution that would allow them to quickly and easily implement UGC on their website. They didn't have the technical expertise to build a custom solution from scratch, so they needed a tool that was user-friendly and could be set up without writing a single line of code.

Finally, Tower 28 wanted to make sure that any investment they made in UGC would provide a meaningful ROI. They needed a way to measure the impact of UGC on their conversion rates and ensure that they were getting a positive return on their investment.

The Solution: Gander's UGC Creator Marketplace and Video Embedding Tool

Tower 28 found the solution they were looking for in Gander's UGC creator marketplace and video embedding tool. With Gander, Tower 28 was able to easily source high-quality video content from their customers and fans, and embed that content directly on their website.

Gander's creator marketplace allowed Tower 28 to connect with a community of creators who were already creating content about their products. Tower 28 was able to browse through a variety of videos and select the ones that best showcased the efficacy of their products. They could then use Gander's video embedding tool to quickly add those videos to their website, without any coding required.

By using UGC in this way, Tower 28 was able to show off their products in a more authentic and engaging format. They were able to demonstrate the pigment and shades of their products in a way that was more true-to-life than traditional product photography. This helped build trust with their target audience and drive more sales.

The Results: A 28% Lift in Conversion

The impact of Gander's UGC creator marketplace and video embedding tool on Tower 28's conversion rates was significant. Within just a few weeks of implementing Gander, Tower 28 saw a 28% lift in conversion rates. By using UGC to showcase the efficacy of their products, Tower 28 was able to move site visitors from consideration to purchase.

Tower 28 was also able to use the content created through Gander's creator marketplace on other channels beyond their website. They used the videos on social media, in email campaigns, and in digital ads. This helped them magnify their ROI and reach a wider audience with their message.

Overall, Gander's UGC creator marketplace and video embedding tool proved to be the solution Tower 28 was looking for. By using UGC to showcase the pigment, shades, and efficacy of their products, Tower 28 was able to engage their target audience and drive more sales. And with Gander's user-friendly platform, they were able to set up and implement UGC without any technical expertise.

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